Univision’s coverage of Latin Grammy garners record results on digital platform

Univision Interactive Media, Inc. announced the results of its coverage of the 12th Annual Latin GRAMMY Awards. Exclusive coverage on the {UnivisionMusica.com} online and mobile website drove strong video engagement with a four-digit increase over last year, totaling more than 140,000 online video plays the day after the event. The same day, the site also generated over five million pageviews and more than 180,000 visits across online and mobile. The event drove combined pageviews for the week to over 10 million, and combined visits to more than 450,000.Over 225,000 fans voted online for their green carpet favorites. Chiquinquirá Delgado won for Most Sexy, Sofía Vergara snagged Most Elegant, Sebastián Rulli beat out others for Most Handsome, Shaila Dúrcal won Best Hair.